AI security
Unit 42 Warns of Peak Season Cyber Threats Targeting Retailers
Unit 42 has outlined the key cyber threats facing retailers during the peak shopping season, ranging from ransomware to attacks involving artificial intelligence, along with guidance on defending operations and customer trust.

Palo Alto Networks' Unit 42 threat intelligence team has published an analysis examining the cyber threats that retailers face during the peak shopping season, a period when the sector's exposure to attack is elevated.
According to Unit 42, the threat landscape for retailers during this period spans ransomware and attacks that involve artificial intelligence. The post explores how these threats put pressure on retail organizations and shares guidance on how companies can defend both their operations and the trust their customers place in them.
Ransomware remains a prominent concern in the firm's assessment, reflecting the continued targeting of the retail sector by extortion-driven actors. Alongside this, Unit 42 highlights attacks involving AI as part of the evolving risk picture retailers must contend with during high-traffic shopping periods.
The analysis frames the peak season as a time when defensive preparation is especially important for retail organizations, given the potential for disruption to business operations and the damage that incidents can inflict on customer confidence.
Unit 42's post aims to help retailers understand the threats most relevant to the season and take steps to protect their operations and maintain customer trust. Further details on the specific threats and recommended defenses are available in Unit 42's original post.
Source: Unit 42


